A lot of marketers are apprehensive about GDPR, and the impact it’ll have on the way they do things. 

Not us.

 

We believe that GDPR is an opportunity to create marketing that people want, rather than subjecting them to it just because they’ve given you consent.

 

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Join us and other senior B2B marketers in a one-day event as we share practical experiences and thoughts with peers and experts alike. We’ll cover the legal steps your business will need to take, and look at how creativity, data and technology processes can work together to engage audiences from May next year.

We’re expecting an audience of around 60 people, with presentations and roundtable discussions from senior marketing directors and managers at leading B2B brands, representatives from leading industry bodies, agencies, legal and data specialists and journalists.

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Tribes and Love

POSTED FROM Proctors Studio September 8, 2017

There’s a great myth that needs bursting. It’s the one that marketers - and the people they market to - are from different tribes.

Let’s face it, everyone is marketing something. And everyone buys.

It’s a bit like cyclists and motorists. Or cooks and diners. The roles aren’t mutually exclusive.

So, let’s burst the myth. Marketers are people too. But, unfortunately, sometimes they forget...

Confirmed speakers so far

(many more to come)


Jeff Peel

Managing Director, Quadriga Consulting

Jeff will be our compère for the day. Jeff has conducted hundreds of video interviews with highly influential respondents across the globe, and hosted some of his industry’s most illustrious events. With a background spanning customer research, content and business development, product marketing and marketing communications, he now specialises in researched editorial development for his own firm, Quadriga Consulting. He’s also editor in chief of Citizen2020.org, a portal focused on citizens in the digital economy.


Rachel Aldighieri

Managing director, Direct MArketing Association (DMA)

Rachel has helped to drive the DMA's transformation from an ordinary trade association to a vibrant, facilitatory industry community over the last eight years.

She is responsible for leading the DMA's key industry initiatives and is a strong supporter of youth in the marketing industry, including incorporating the GRT youth scheme into the DMA Awards. Rachel believes in the positive contribution and central role that one-to-one marketing can deliver within a modern, creative UK economy.


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John Mitchison

head of preference services, compliance and legal, Direct MArketing Association (DMA)

John is the head of preference services, compliance and legal at the DMA. He has extensive in-depth knowledge of the data and marketing industries, with more than 20 years of experience in both. As head of the TPS, he has contributed to many industry and government working groups and committees on the subject of nuisance telephone calls and marketing. Prior to joining the DMA, John was a client services manager for ACXIOM, managing large data solutions for a number of key accounts. John also previously worked at the Daily Telegraph where he was responsible for generating data for their membership acquisition program and production of direct marketing campaigns.


Joel Harrison

Editor in Chief, B2B Marketing

Joel is editor-in-chief and co-founder of B2B Marketing, the leading provider of best practice and professional development information for business-to-business marketers. He currently oversees all B2B Marketing's content and product activities and is also a regular speaker and passionate evangelist for all things B2B. Joel has spoken at in-house marketing team meetings for the likes of O2, EY, Fujitsu, PwC, Experian, HPE, Thomson Reuters, Barnett Waddingham, Accenture, Oliver Wyman and Syngenta.


Professor Merlin Stone

Professor of Marketing and Strategy at St. Mary's University, Twickenham

Merlin Stone is professor of marketing and strategy at St Mary’s University, Twickenham. He has spent most of his career managing, researching, consulting and training in marketing, customer service and CRM. He is an Honorary Life Fellow of the UK's Institute of Direct and Digital Marketing, which he helped found, and was awarded their Derek Holder Lifetime Achievement Award (one of the Data IQ Talent Awards) in 2015. He has also followed a full academic career, holding senior posts and professorships at several universities He is on the editorial advisory boards of several academic journals, has a first class degree and doctorate in economics and runs a university and school tuition business focusing on management, economics and mathematics.


Christine Andrews

Managing Director, DQM GRC

Christine is managing director of DQM GRC. Her team of consultants work on a range of assignments from GDPR readiness assessment, data mapping, data protection impact assessments, identifying vulnerabilities in organisation's privacy, data protection and security processes to providing complete solutions to become GDPR compliant. Christine frequently speaks at high-level conferences and academic institutions on subjects including GDPR, data strategy, consumer trust, data protection and security.


Will Robertson

partner, Osborne clarke

Will is a partner in Osborne Clarke's commercial team specialising in technology and privacy law. He's currently helping businesses of all shapes and sizes get to grips with the new world of GDPR.  Understanding the technical detail of GDPR is clearly key, but Will's strength is applying GDPR to real life scenarios and business needs. Will promises not to be the negative lawyer in the room - he loves GDPR too!


Alexander McCracken

Global Director, Marketing & Alliances, Bluefin solutions

Alexander finds, hires and leads global teams to generate consistent, sustainable demand for Bluefin's products and services across content marketing, digital marketing, field marketing, deal-based marketing and alliance management. Bluefin Solutions is a global consultancy and SAP partner, delivering business consulting, technology strategy and implementation and change. 


Giles Rhys Jones

Chief marketing officer, what3words

Giles combines a start-up attitude with global brand experience. His business, what3words, is a new global address system based around a unique combination of just three words that identify a 3x3 metre square anywhere on the planet. He has won the Cannes Lion Grand Prix marketing innovation prize, a D&D Black Pencil and a number of DMA gold awards, helped raise $15m for what3words and held senior agency planning roles at Olgivy & Mather and FCB Global, as well as founding Agency Republic.


Lee Wilson

Head of crm and digital marketing, Rathbone Brothers plc

Lee has a huge amount of specialist knowledge built from his career in wealth management and financial services digital marketing. A fellow of the IDM, he has held senior marketing positions at both Deutsche Bank and Tilney Group as well as a variety of business development roles at Zurich Insurance Group and Jardine Lloyd Thompson. Lee will be joining us as a panellist on our round tables.


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Ciara Lyons

Director Demand Generation + Marketing , CORE HR

Ciara has held client-side senior level strategic marketing and demand generation roles at Riverbed IT, Dell Computers, EMC Corporation and Bank of Ireland. Her career has given her extensive international expertise in strategic demand generation & setting up new business operations for organisations in sectors spanning Blue Chip Technology: Hardware & Software, Insurance, Retail Banking & Non-Profit. Core HR is a global HR and payrol IT solutions company. Ciara will be joining us as a panelist on our round tables.


Andrew Gibb

Global Corporate Content Marketing Manager, FUGRO

Andrew has a huge amount of hands-on experience in digital and data driven marketing, with a particular focus omn ROI. His career has spanned marketing at the Open University, De Montford University and Oxford Study Courses Ltd, as well as senior marketing roles at Bloor Research and NCH marketing, among others. Andrew's current role is at Fugro, a global offshore and onshore geotechnical and survey services company.


Joe Edwards

head of digital, FIBA DIGITAL

Joe has worked both client-side and agency, working with start-ups to large enterprise organisations in both B2B and B2C environments. Joe's last role was director of global campaign development for Sage. Joe is currently the head of digital at FIBA Media, the online media platform for the distribution of content from the International Basketball Federation. His primary responsibility is to increase viewership of FIBA broadcasts globally, looking to drive both direct and indirect revenue streams for the organisation.


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Team Proctors

The team at Proctor + Stevenson will share practical steps and creative examples of their work with some of their clients.

 

Kevin Mason, Strategy Director;
Planning, strategic positioning and response marketing are Kevin’s specialities. Leading the strategy for Proctors and all of our clients, he has a knack for making the complex seem simple – especially when developing intricate marketing and content strategies. Having worked across many sectors, Kevin has vast experience in financial services, as well as in manufacturing, engineering and IT. He’s a regular speaker at events for the Institute of Direct Marketing and the Direct Marketing Association.

 
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Matt Skinner, Head of Data and Digital Strategy
Matt comes to Proctors with five years’ experience of designing and implementing content marketing strategies for international business brands. He’s also worked as a content creator, journalist and copywriter for a wide variety of clients including Future Publishing, Microsoft and the Financial Times. Matt always gets a BIG popcorn and a BIG drink.

 
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Phil Robinson, Creative Director
Panasonic. BMW. MINI. Samsung. Dell. AXA. Zurich. Even Clive Woodward and the World-Cup winning England Rugby Team. They’ve all enjoyed the copywriting services of Phil over the past 15 years and more. Heading up the copy team at Proctor + Stevenson, he brings significant experience across all media to whatever challenge comes his way.

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Colston Hall

Bristol

 

Colston Hall is Bristol’s largest concert hall. Some of the world’s biggest music and comedy stars have performed on the Hall’s stage, including The Beatles, David Bowie, Elton John, Ella Fitzgerald, Louis Armstrong, Billy Connolly, Motorhead and Bob Dylan.

Tickets £90 Book now

 

 
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Getting there

Colston St, Bristol BS1 5AR
A short taxi ride (two miles) from Temple Meads train station.

Multi story car park, Trenchard Street, BS1 5AN
Mon - Fri 8am-6pm - Over 4 hours £10